Elevate Your Listings with Staging to Sell: What Every Agent Should Know

Real estate professionals from Keller Williams in Savannah gathered for a hands-on learning experience led by RESA® Approved Instructor Deborah Brown-Pullin of Staging-By Design LLC.

The class, Staging to Sell, What Every Agent Should Know®, is a 3-hour continuing education course designed to help real estate agents enhance their listings. It also protects clients’ interests and delivers stronger results. Attendees earned 3 CE credits and the RESA® Certified Staging Advocate™ (RESA-CSA) designation.

Inside the Staging to Sell Class in Savannah, GA

Throughout the session, agents explored how staging influences buyer psychology. They learned how it improves marketing outcomes and helps listings stand out in competitive markets. The course also covered how to identify key contract clauses used by professional stagers. Agents learned how to calculate staging ROI and effectively communicate the benefits of staging to sellers.

Each participant left with more than 50 actionable tips they can use immediately in their business.

“I loved teaching today’s CE class on staging for the Keller Williams crew! Such a great group—loved their energy and willingness to learn. It makes sharing what I love that much better! Thank you, Keller Williams Coastal Area Partners in Savannah GA!” — Deborah Brown-Pullin, RESA® Approved Instructor

RESA® Leadership Perspective

“Every agent who takes this course gains a professional advantage,” said Shell Brodnax, CEO of the Real Estate Staging Association®. “Understanding staging not only protects your clients’ interests but also strengthens your ability to advocate for the best possible sales outcomes. Our instructors, like Deborah, raise the bar for professionalism and education across the industry.”

Why the Staging to Sell Course Matters

The Staging to Sell, What Every Agent Should Know® course is part of RESA’s nationwide initiative. It connects real estate agents and professional stagers through education. The program is approved for CE credits in many states and has trained thousands of agents since its inception. It provides up-to-date insights on staging, marketing, and fiduciary best practices.

Brokerages and associations in the Savannah area can host a future class with Deborah Brown-Pullin. For booking information, contact studio@staging-bydesign.com.

The Impact of Staging on Home Sales

Staging is not just about making a home look pretty. It's about creating an emotional connection with potential buyers. When a home is staged well, it allows buyers to envision themselves living there. This emotional appeal can lead to faster sales and higher offers.

Understanding Buyer Psychology

Buyers often make decisions based on feelings rather than logic. A well-staged home can evoke positive emotions. It can make a space feel warm and inviting. This emotional connection can significantly influence a buyer's decision-making process.

Marketing Benefits of Staging

Staged homes often photograph better. This is crucial in today’s digital age, where most buyers start their home search online. High-quality images of a beautifully staged home can attract more potential buyers. It can also lead to more showings and ultimately, more offers.

The Financial Side of Staging

Investing in staging can yield a high return on investment (ROI). Studies show that staged homes sell faster and for more money than non-staged homes. Understanding how to calculate staging ROI is essential for agents. It helps them communicate the value of staging to sellers effectively.

Conclusion

The Staging to Sell, What Every Agent Should Know® course is invaluable for real estate agents. It equips them with the knowledge and tools to enhance their listings. By understanding the benefits of staging, agents can better serve their clients.

If you’re looking to elevate your listings and improve your sales outcomes, consider attending this course. It’s a fantastic opportunity to learn from industry experts and gain practical insights.