Where to Start When Selling Your Home: The Power of Staging
- Deborah Brown-Pullin
- Oct 19
- 3 min read

If you want buyers to actually picture themselves living in your home, staging is your secret weapon. It transforms a property from “nice” to “I need this,” helping homes sell faster and often for a higher price.
In this post, I’ll break down practical, actionable staging tips you can implement today.
Why Staging Isn’t Just About Pretty Furniture
When buyers walk into a home, they’re not just evaluating square footage and paint colors. They’re imagining their lives there, their furniture, and their style, and cluttered or outdated spaces make that nearly impossible.
Effective staging:
Creates strong first impressions: Buyers form an opinion within the first 7 seconds.
Maximizes perceived space: Fewer distractions make rooms feel larger and more functional.
Highlights potential: Staging shows how each room can be used.
Boosts perceived value: Well-staged homes often sell for more than unstaged ones.
In short, staging isn’t just decoration, it’s strategic marketing.
Staging Strategies You Can Use Today
The goal is simple: make it easy for buyers to envision their life in your home, not yours. Here’s how:
1. Declutter Like a Pro
Less is more when it comes to selling a home. Clear surfaces, hide personal items, and remove anything that distracts from the space itself.
Remove excess furniture to open up rooms
Pack away family photos, collections, and memorabilia
Keep surfaces clean and simple
Hide signs of pets
Eliminate everyday clutter like cords, mail, and shoes
Decluttering isn’t about erasing personality it’s about creating a neutral canvas buyers can imagine themselves living in.
Light It Up
Good lighting makes a huge difference in how a home feels. Bright, well-lit rooms feel cheerful, spacious, and welcoming.
Open drapes and blinds fully
Clean windows inside and out
Add lamps in darker corners
Use consistent lighting throughout the home
Replace outdated or mismatched fixtures
Add mirrors to reflect natural light
Lighting is a small change that has a big psychological impact on buyers.
3. Neutralize Your Palette
Neutral walls and furniture give buyers a blank canvas, making it easier for them to see themselves in the space.
Stick to soft grays, beiges, or whites for walls
Keep large furniture pieces neutral
Add pops of color through pillows, artwork, and décor
Use subtle patterns on rugs and curtains
Think of neutral tones as a way to highlight your home’s architecture and flow rather than distract from it.
4. Highlight Key Features
Every home has “wow” elements. It could be a fireplace, built-ins, large windows, or architectural details. I showcase these details with staging.
Arrange furniture to draw attention to focal points
Keep these areas clutter-free
Add greenery to enhance the space naturally
Small touches that draw the eye to these features can make a home feel more and intentional.
Small Touches That Make a Big Impact
Sometimes, the details are what seal the deal:
Freshen up the entryway: A clean mat, potted plants, or new light fixture makes a strong first impression
Add greenery: Plants bring life, color, and warmth
Fix minor repairs: Leaky faucets, squeaky doors, or chipped paint can distract buyers
Keep it spotless: A clean home signals care and helps buyers feel comfortable
Bottom Line
It’s about showcasing your home in its best light. Declutter, brighten, neutralize, and highlight what makes your space special. Then add the finishing touches that make buyers feel at home the moment they walk in.
